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Barson Coaching and Training

 Individual and group training 

  • All training is carefully tailored to meet each client’s specific stated goals and is delivered through PowerPoint presentation, teaching and incorporating applicable tools, role-playing, and group exercises. 
  • All training programs listed can be modified for delivery to an individual or a group. In some cases, larger groups (typically 20+) may require additional staff. 

∙Note: Each training topic consists of a collection of distinct modules.  If desired, in most cases these modules can be broken out individually as a separate “mini course.”   

Group Training Model 

Our recommended group training model is designed to enhance learning outcomes and support sustainable behavioral change. While these components are not required for a training program to be successful (stated goals for the training are met/exceeded), they provide valuable tools to enrich the experience, tailor content, and promote ongoing application of the skills learned. The model is made up of three components: 

Pre-Program Interviews 

Purpose: Gather insights to tailor the training program to your company’s specific goals. These confidential interviews (30 to 45 minutes per participant) provide an opportunity to: 
  • Best align training content and exercises with organizational needs. 
  • Foster participant engagement by involving them in the program’s planning process. 
By participating, team members gain clarity about the program’s intent while contributing to its customization, resulting in a more impactful training experience. 

Two Post-Program One-on-One Coaching Sessions 

Purpose: Reinforce learning, address challenges, and support implementation. 

Session 1: Conducted as soon as possible after the program, this session helps participants: 
    • Clarify course content and address lingering questions in a more “private” setting
    • Develop actionable plans for implementing new skills and knowledge. 
Session 2: Held 5–7 weeks post-program, this follow-up session ensures ongoing progress by: 
    • Checking in on implementation efforts and addressing obstacles. 
    • Celebrating successes and identifying opportunities for further application.
    • Offering continued support to refine strategies and sustain behavioral change. 
These personalized coaching sessions empower participants to apply their learning effectively while maintaining momentum for long-term success. 

Leadership

Effective leadership is the foundation of every successful organization. As the world evolves, so too have the “core leadership competencies” that define outstanding leaders. While some timeless traits remain vital, others have emerged as indispensable, reflecting a deeper appreciation for their transformative power. Today’s leaders must cultivate and sustain a workplace culture based on trust and rooted in shared values, where team norms are understood and embraced.

When this kind of environment is achieved, it unleashes extraordinary potential—sparking energy, creativity, and insight on both individual and collective levels. Feedback flows freely in all directions, creating stronger connections between leaders and their teams. Collaboration becomes second nature, and innovation thrives. Mistakes are no longer seen as failures but as opportunities to learn, adapt, and grow. In this culture, people feel safe to bring their authentic selves to work and invest their full passion and energy into what they do. 

But building such a workplace isn’t easy. It takes leaders who are self-aware, emotionally intelligent, and resilient. These leaders must navigate the challenges of organizational change with a steady hand and lead through uncertainty with courage and clarity while nurturing and protecting the relationships that hold their teams together.

When leaders can rise to this challenge, the rewards are extraordinary: a vibrant, innovative workplace where collaboration soars, individuals thrive, and teams achieve their full potential. 

Training components

  • Decision making
  •  Problem-Solving
  • Self-awareness and interpersonal awareness
  • Establishing trust
  • Empowering through delegation
  • Setting goals and performance standards
  • Accountability
  • Verbal and non-verbal communication
  • Active listening
  • Implementing change initiatives and overcoming resistance
  • Mindfulness
  • Principles of persuasive communication
  • Feedback techniques (giving and receiving) (Positive and negative)
  • Fostering collaboration
  • Identifying and mitigating the impact of unconscious bias
  • Leading through change and uncertainty
  • Self-regulation skills
  • Motivational theories and their application
Delivery Format
  • Power Point Presentation
  • Tools and Resources (Templates and guides for ongoing use)
  • Interactive exercises
  • Role playing
  • Group discussions

Decision-Making 

This decision-making training is designed to help participants confidently evaluate situations, weigh options, and make effective choices in any context—whether managing everyday tasks or addressing high-stakes challenges. The program provides practical tools and proven strategies to navigate uncertainty, prioritize clarity, and achieve successful outcomes. Participants will gain essential problem-solving skills, learning to break down complex issues, assess risks, and implement thoughtful solutions. Through a focus on structured analysis, purposeful action, and adaptability, this training empowers individuals to make decisions that align with their goals and create meaningful impact.

Training components

  • Structured approach to decision-making
  • Problem Identification and definition
  • Critical thinking
  • Analytical Skills
  • Problem-solving
  • Balance analytical reasoning with creative intuition
  • Option generation and creativity
  • Risk Assessment and Management
  • Cognitive biases
  • Heuristics
  • Overcoming analysis paralysis
  • Collaborative decision-making
  • Implementing and evaluating decisions
  • Prioritization and Decision Criteria
  • Identifying and mitigating the impact of unconscious bias on decisions
  • Identifying and mitigating the impact of personal emotions on decisions
  • Flexibility and adaptability
  • Feedback and reflection
  • Negotiation and influence
  • Power dynamics awareness

Delivery Format:

  • Power Point Presentation
  • Tools and Resources (Templates and guides for ongoing use)
  • Interactive exercises
  • Role playing
  • Group discussions

Sales Training: Consultative Selling

Consultative selling is a sales approach that focuses on building relationships with clients by understanding their needs (“Needs Analysis”) and offering solutions, rather than simply pushing products or services. It's a customer-centric strategy where the salesperson acts as a consultant or advisor, helping the client identify problems, uncover goals, and discover the best solutions that meet their specific circumstances. 

Our training includes in-depth sections on “questioning” (how to develop “insightful” questions that will be most effective, and how to ask “difficult” questions), “listening Skills” (how to listen effectively while maintaining focus on determining needs), “relationship building” (how to quickly form a connection with the customer and build trust), and “creative problem solving” (how to work with the customer to determine solutions for his/her needs). All of this with the goal of both making the sale and building a long-term relationship (becoming a “Trusted Advisor”). The consultative selling approach is an effective in all manner of sales scenarios, but because of its emphasis on problem solving and building trust it is particularly effective in complex or high-value sales, such as in professional services, technology solutions, and business-to-business (B2B) transactions.

Training components

  • Situation analysis
  • Preparing the customer for questioning
  • Asking questions
  • Asking difficult questions
  • Active listening
  • Listening for needs
  • Barriers to listening
  • Nonverbal communication
  • Positioning the meeting
  • Needs assessment
  • Building trust
  • Building rapport
  • Building credibility
  • Presentation skills
  • Closing techniques
  • Overcoming objections
  • Prospecting
  • Lead nurturing
  • Networking
  • Goal setting
  • Empathy
  • Resilience
  • Problem-solving
  • Sales metrics
  • Self-regulation
  • Visual aids
  • Handling rejection
  • Asking for referrals
  • Collaboration 

Delivery Format

•Power Point Presentation

•Tools and Resources (Templates and guides for ongoing use)

•Interactive exercises

•Role playing

•Group discussions